Wednesday, December 8, 2010

Daydream Nation - Boy on the Tree AW10

I'm back to the Wanchai Star street precinct again on a lazy thurs afternoon becuz there're so much more to see. I first spoiled myself for a nice simple lunch at Spoil cafe, then I was all ready for my excursion in the neighborhood.

Daydream Nation - they opened their first flagship store in HK in Oct and I've been wanting to pay a visit. a nice, cozy little two-story space with the lower floor being the shop and the upper level a creative space for all kinds of workshops. I like the way how the products are causally displayed on converted old chairs (as clothing racks), ladders and drawers fixed to the wall - a wise recycle use of old furniture. talking about living the eco way, the shop offers Recy-Couture, an alteration service that helps customers to alter old couture items into something new and unique.

workshop calendar

upstairs is a workshop space for all kinds of creative DIY interest classes: floral-tea handcream, candle making, pinhole photography, etc. turning back to the apparel and jewelry designs of the sibling team of Kay & Jing, founders and designers of the label, they are very whimsical, living by the brand's manifesto of "a vow to dream and dare act upon it".

for those who are not familiar with the brand, DN was established in 2006 in the UK and carried by Harvey Nichols, Beams and Selfridges and with stockists at and as well as in over 20 countries. favorite of local HK celebrities and fashion mag editors, DN was recently named "Vogue Talent 2010" by Vogue Italia. now that's really something!

DN AW10 collection - Boy on the Tree


a beautiful signature necklace by DN caught my eye and it is from their SS09 collection. btw, all of their jewelries are made in their little workshop locally. so alterations on length and suggestions on designs are welcome.

cardigan, T-shirt: H&M x Lanvin; belt: from Korea

Daydream Nation: 21 Wing Fung street, Wanchai, HK

their website links to their cute blog, see lots more photos there:

tiny yet tasty - Spoil cafe: shop A, G/F, Shun Ho Building, 1 Sun street, Wanchai

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