Thursday, December 16, 2010

Joyce 40th Anniversary Exhibition - A Journey in Fashion

miss valeria & I spent a happy afternoon together touring the mid-levels of Sheng Wan on tuesday. our destination was the exhibition of Joyce's 40th anniversary, held at the Hong Kong Museum of Medical Sciences.

the dressing room - archive runway pieces from past, present and future of Joyce
the gallery - love this all black collection from top labels

the cutting desk (not shown here) - takes on the latest graphic recognition tech 

showcasing a rare collection of over 50 archive pieces donated from brands including Alexander McQueen, Rick Owens, Dolce & Gabbana, Maison Martin Margiela, Pucci & Romeo Gigli...just to name a few, it's a walk through the fashion hall of fame in the last 40 years.

a multi-sensory exhibition where technology fuses with fashion. in the room of the Cutting Desk, graphic recognition technology is used on "Play Cards" where a camera installed underneath the lightbox desk (a big interactive surface) captures the specific graphic  / AR code on each card and prompts the interactive information of designers.  anyone buying the Anniversary book will get a card with the ar code which is used towards the virtual tour on Joyce's website to view the whole exhibition remotely in 3D in all three locations (HK, Shanghai and Paris), amazing!  Silly Thing is the creative agency behind supporting the multi-media front.

miss valeria listening to the music by sinclair

the Hong Kong Museum of Medical Sciences is a beautiful renovated 3-story edwardian building built in 1906. the museum promotes the medical history of Hong Kong and preserves a collection of medical materials which is open for public visit. it's the first time that the museum has been used for a fashion event. little did we know about the history of the building before our visit and it was a peculiar experience. next to the showroom of the beautiful, glamorous clothes, there is a science lab with spooky mannequins of medical apprentices performing dissection on animals next door. and in the basement (well, we just got too noisy), we were surprised by a cow in labor!!! (model again) and saw many ancient medical equipments lying around. and the scariest part was we peeped into a room with a heavy locked door...and found out later it's the autopsy room, yikes!

after the visit of the exhibition, the rest of the afternoon is an enjoyable walk along Tai Ping Shan street, down slope towards Sheng Wan.

Tai Ping Shan street is a street marking the early colonial history of HK. the Blake Garden (卜公花園) next to the street was built pre-world war. Tai Ping Shan street is lined with only "tong lau" (唐樓), ancient residential / commercial building with a balcony but no elevator. there are a number of cool looking shops and creative / interior designing companies taking over the ground floor portion of the tong lau and they are all stylishly refurbished. along the street, there are also buildings in their 1960s art deco façades but repainted with the interior fully renovated to accommodate commercial or serviced apartment usage. 

local dj mini's shop - HAJI

it's fun to stay at the Y.M.C.A. ~~

Wing Lee street - location of the movie "Echoes of the Rainbow"

Fungus Workshop - where one can join their classes to do handmade
leather goods

Joyce 40th Anniversary exhibition "A Journey in Fashion" is open to public until Dec 30, 10am-7pm (closed Mondays) 

Hong Kong Museum of Medical Sciences: no. 2 Caine Lane, Mid-levels, HK

Fungus Workshop: G/F, 17 Wa In Fong East, Central, HK

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