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Monday, March 14, 2011

Dion Lee for Cue - new interpretation of the staples

it seems that great emerging talents can never go under the radar without being approached by the high street retailers nowadays for capsule collections. there are simply too many out there I keep losing track. latest news being Vena Cava for Uniqlo which is hitting stores in April soon. expect lines...long long long lines.

when we welcome this kind of collaborations usually (and frankly) because most of us cannot resist the allure of owning something "designer" at a much lower price, I repeatedly ask myself these questions - am I buying into the design or the accessibility? is it just a watered down version of the designer's own thing? do I genuinely love this piece of clothing or I just have to have it because it's luxury for less?

we shouldn't kid ourselves for getting the same luxury for less, should we? cost is lowered because something is made less to keep it down. gone maybe the selection of expensive fabric or processing, but we do expect no less from the quality in design. I, do expect no less when high end is made accessible. Dion Lee, known as the latest Australian fashion wunderkind (he's 24) with his penchant for sculptural design and material-centric, is teaming up with Cue (Australian version of H&M / Topshop) for a collection of a highly fashionable work wear. Lee admits he actually approached the high street retailer for the collaboration. what a smart move to make known of your work overnight. no wonder he is deemed the next big thing from Aussie.








the Dion Lee for Cue collection bases on outwear and tailoring with a focus on canvas and utility details. classic pieces like the LBD, dress blazer, trench coat and utility parka are recreated in new silhouettes. Smile because this is only the beginning. the collaboration will be launched in three phases in Mar, Apr and May, each playing with different materials. price range starts at AUD$99 to $650. applaud!


Dion Lee SS2010 / 11 shown at the Sydney Opera House:












shop for the collection at net-a-porter.comDion Lee are also stocked at The New Guard, MyCatwalk.com.

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